Top 3 Things I Learned in my Digital and Interactive Marketing Class

Since this is my last post for my digital marketing class through DePaul, I thought a recap post was in order.  Without further ado, here are the top 3 things I learned in my digital marketing class. 

1. I am paranoid.  I think half of my posts were about how companies are spying on me on the internet. The truth is though, I’m not actually paranoid.  I’ve known through working in digital marketing that we lay a pretty easily followed trail.  Marketers have to be careful, because this trail can be used to help, but can get creepy fast. This Big Data vs. Privacy debate isn’t going away any time soon.  
2. Search strategies need to be thought of at the start of a business.  I’ve always known that organic search was incredibly important—but this class made me realize that strategies to improve organic search results can be initiated
   
   from the very start of building a web presence.  With mobile search on the rise, Facebook trying to improve its paid search business and Google ever-evolving its core product—staying on top of these trends will be essential to a business’ success.   
3. Any choice a business makes needs to come back to who their audience is, what their goals are and how they can measure their success.  There will always be trends to chase that will be ‘proven’ to work for other companies and business owners must select carefully—there’s probably not a need to start developing content for Google Glass right this second.  

I enjoyed this class and hope you enjoyed some of my weekly musings.  Thanks for reading!